Adara Associates - We say

What's really important?

nospam@example.com (admin) — Wed, 01 Sep 2010 12:45:38 +0100

It’s August, it’s quiet, it’s the silly season,
and judging by the activity on Twitter, Linked-in and Facebook and the lack of
activity on the roads and trains, holidays are still in fashion despite the
recession. Some clients are returning from a break with a new perspective, a
new set of priorities, but, some are, “back to the grind” or “feels like I’ve
never been away.”

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What's in it for me?

nospam@example.com (admin) — Thu, 22 Jul 2010 12:21:16 +0100

A recent phone call; “This is your telecoms company, we’re wondering if
you’d like to commit to a further 24 months on your existing tariff”
“What?” “Why?” “When is this contract due for renewal?” “Not for
another 4 months”.

"So I can commit to you for another 28 months, or...

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Where's the customer?

nospam@example.com (admin) — Fri, 16 Apr 2010 15:14:48 +0100

There was an advert on the TV recently for www.gotomeeting.com (a rather
good product from Citrix which lets you share stuff, walk people
through things etc.), but it was the slogan that made our flesh crawl,
“unlimited meetings”...

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About Flogging and Horses…

nospam@example.com (admin) — Wed, 17 Mar 2010 08:35:00 +0000

Sales people are front line fodder and used to getting both accolades and brickbats; sadly it’s mostly the latter at the moment. When times are tough the pressure is on to “get more leads” and “close every single deal” but how many companies ask themselves whether they’re pushing people who are trying to flog a proposition that the market is just not interested in?

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A matter of convenience, a matter of words, that matter...

nospam@example.com (admin) — Thu, 10 Dec 2009 10:19:40 +0000

I occasionally park in a car park in the lovely Mediterranean city paradise that is Woking. There was a simple and convenient system for parking in the council owned car parks...
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It shouldn’t be a black hole…

nospam@example.com (admin) — Thu, 19 Nov 2009 13:23:34 +0000

Considering how much time and effort goes into entering tons of data into the typical CRM system you’d think that the suppliers would make it a lot easier to extract some intelligent understanding of what’s really going on. Not a bit of it, according to our customers. A sales team unsupported by an automated system is not an option but getting real value out of what’s put in is usually far too difficult.

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Two idol two do it write?

nospam@example.com (admin) — Mon, 06 Jul 2009 10:41:16 +0100

Walking past a building site recently I noticed a laminated safety sign advising all workers of the need to register at the site office, which makes sense but the sign referred to personell.
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Reasons to be cheerful, 1,2,3…

nospam@example.com (admin) — Fri, 01 May 2009 14:38:00 +0100

We’re all sick of it, collapsing economy, banks refusing to lend us money on the grounds that they can’t trust us (banks don’t seem to get irony), politicians telling us to trust them, all the while claiming bath plugs and scatter cushions on their expenses...
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Call me old fashioned but…

nospam@example.com (admin) — Tue, 04 Nov 2008 11:52:00 +0000

With only few weeks to go before Christmas (and the end of the quarter!) you may be thinking of sending out Christmas Cards. We hear of many firms that are just opting out...

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Advertising and advertising

nospam@example.com (admin) — Thu, 04 Sep 2008 11:48:00 +0100

Google’s Adwords has changed many people’s perception of advertising, what was once a waste of money for most B2B companies is now a welcome source of new business...

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Quiet at the back there!

nospam@example.com (admin) — Tue, 17 Jun 2008 11:46:00 +0100

For years we’ve been browsing B2B websites in the course of our business and until recently that part of the web has been a mostly silent place...

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Social networking?

nospam@example.com (admin) — Sun, 30 Sep 2007 11:59:00 +0100

Gartner are making Web 2.0 centre stage for their forthcoming summit, they think that the growth of social networking based on such sites as Facebook and Myspace means that companies will have to change the way they communicate...

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Investing in people?

nospam@example.com (admin) — Sun, 17 Jun 2007 12:04:00 +0100

Once upon a time IT companies invested in the development of sales people and were prepared to “grow their own”. Today, (outside IT) lots of companies are being very successful doing just that...

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