Considering how much time and effort goes into entering tons of data into the typical CRM system you’d think that the suppliers would make it a lot easier to extract some intelligent understanding of what’s really going on. Not a bit of it, according to our customers. A sales team unsupported by an automated system is not an option but getting real value out of what’s put in is usually far too difficult.
Thursday, November 19. 2009
It shouldn’t be a black hole…
Over the last five years Business Intelligence techniques have become
mainstream but to date, they’ve rarely been effectively integrated with
CRM’s. You should be able to build queries, pivot tables and reports
and export them to spreadsheets with ease, not have to wait for an
“expert” to get round to it.
That’s just one of the reasons we built our own CRM, take a look if you want something better www.adarapipeliner.co.uk
mainstream but to date, they’ve rarely been effectively integrated with
CRM’s. You should be able to build queries, pivot tables and reports
and export them to spreadsheets with ease, not have to wait for an
“expert” to get round to it.
That’s just one of the reasons we built our own CRM, take a look if you want something better www.adarapipeliner.co.uk
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