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It's all about the Sales pipeline

Target the optimal set of contacts
Impress with a fast and focussed response
Develop the interest of key individuals. Start a conversation
Maintain interest until they are ready to buy
Improve closing skills and techniques
And, crucially, keep your customers... it's much more profitable than chasing new ones
Relevant messages for attention
Save money by targeting only those who are interested
Nurturing contacts takes a little effort but has a big payoff
Turn 'tyre kickers' into buyers
Improving sales productivity dramatically increases profitability
Satisfied customers come back for more
Sales Pipeline: Names, Target contact, Interest, Active contacts, Suspects, Prospects, Wins